Lawn Care Business – Congratulations on your decision to start a lawn care business.
If you’re not completely sure about where to start or how to grow your business, then you’re reading the right post.
In this post, we’ll talk about how to start a lawn care business from scratch.
Even if you’re trying to get into landscaping with little capital, you’ll find this post helpful.
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Table of Contents
Identify Your Goals
The first step to starting a successful and thriving lawn care business is to identify what you want with your new business.
Why are you starting the lawn care business in the first place?
Do you want to work full-time or part-time?
How big are you aiming to grow?
Are you ready to manage the various business aspects such as taxes, legal, invoicing, sales, and marketing?
What are your financial goals for one year?
How about 3, or 5?
When defining your goals, create an internal mission statement to help you determine who you clearly are and why you’re starting this business.
Your mission statement will help establish a purpose for your business.
While many may view it as a waste of time and a little more corporate, the mission statement will help you remain true to your mission.
Understand the Lawn Care Industry
Before you launch your own lawn care business, take time to learn about what is needed to start a lawn care business in your locality.
Without this knowledge, starting a lawn care business can be challenging.
You need to research the following:
Your Target Market
Who are you targeting with your lawn care business?
Is it corporate offices or lawns in your neighborhood?
How will you be charging for your services?
Your target market simply refers to the people you will be targeting with your marketing efforts – what’s your ideal client?
Establish Your Niche
Once you’ve identified your target market, it is crucial to identify the types of services they need.
Is it edging, fertilizing, lawn mowing, spring pruning, gardening, or fall cleanups?
Surveying your expected client base can be a great place to start.
If you aren’t planning to launch your business immediately, you might want to work for a similar company for a while.
It is an excellent way to gain knowledge and experience without putting your capital at risk.
Get the Right Equipment
Just as you wouldn’t dare go to a gunfight without a gun, you can’t launch your lawn care business without the right equipment.
After developing your goals, a mission statement, and identifying your target market, it’s now time to choose your tools.
But how do you choose them?
By considering your goals and services you plan to offer.
Go for equipment that will help get things done efficiently, faster and professionally.
We would also advise you to choose equipment that needs minimal maintenance and are commercial-grade.
Also, talk to peers, dealers, and take advantage of the internet to get an idea of the best equipment.
Don’t forget to check the type of guarantee or warranty that comes with the equipment, as well as the availability of replacement parts.
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Protect Your Business and Clients
Running a lawn care business means that you’ll be spending most of your time in the sunshine.
It also means you’ll face many risks.
For instance, you could damage a client’s property, break your equipment, or even your employee or customer can get injured accidentally.
With lawn care insurance, you are protected against all of these risks.
You’ll not be required to reach into your pocket to pay for expenses resulting from accidents, personal injuries, and property damage while working.
Market Your Business
In recent years, lawn care business owners could generate clients simply by the powers of word-of-mouth marketing.
It is still a great way to get clients, but it’s 2020, so don’t forget to take advantage of the internet and digital marketing marketing tactics.
Regardless of which marketing route you take, be sure to act professionally.
It is advisable to invest on a website, a company logo, and things such as local advertising, business cards, and giveaways like pens, calendars, sticky notes, etc.
Build a Great Team
Depending on the size of your business, you’ll need to hire employees to help you in running your business.
Whether it’s a part-time field technician or full-time office worker to help manage your business, the kind of person you hire plays a crucial role in determining how your business grows.
Be sure to perform a background check before deciding who to hire.
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